We are delighted to announce a new partnership with Desira Geely, part of Desira Group, which will see the exciting Geely brand become a new supporter of Bury St Edmunds Rugby Club for the 2026/27 season and beyond. With more than 50 years of experience, Desira Group has established itself as one of East Anglia’s leading automotive groups, with over 200 staff plus a strong presence across Norfolk and Suffolk. The Group represents an expanding portfolio of leading automotive brands and offers a comprehensive range of vehicle sales, servicing and aftersales support.

The arrival of Desira Geely in Bury St Edmunds marks an exciting new chapter for both the Group and the local community. Based at Easlea Road, the new Geely showroom brings an innovative and forward-thinking automotive brand to the town, giving local motorists the opportunity to discover the latest generation of Geely vehicles.

Stuart Stone, Managing Director of Desira Group Plc, said:
“We are delighted to be introducing Geely to Bury St Edmunds and to be joining the Bury St Edmunds Rugby Club family. Community is incredibly important to Desira, and the Rugby Club is a fantastic organisation with strong local connections and a great following. “We are particularly excited to have the Geely Starray Max supporting the Club throughout the season. It will give us a great opportunity to introduce the Geely brand to the local community, while supporting the Club’s commercial and community activities. We look forward to building a strong and lasting partnership with Bury Rugby.”

At the heart of Desira Group’s success is a commitment to its customers and the communities it serves. Its longstanding presence across the region has seen the Group become much more than an automotive retailer, with a strong focus on building lasting relationships and supporting local organisations, initiatives and sporting communities.

Introducing Geely to Bury St Edmunds
Geely is a globally recognised automotive brand driven by innovation, technology and a forward-thinking approach to mobility. Combining contemporary design, intelligent technology and advanced engineering, Geely offers vehicles designed around the evolving needs of modern drivers. Geely officially entered the UK market in 2025 with the launch of the all-electric Geely EX5, marking an important milestone in the brand’s international expansion. Since then, Geely has continued to build its presence in the UK through an expanding retail and service network and an evolving range of electrified vehicles which now includes the Starray EM-I and the newly launched EX2, all with a comprehensive 8 year warranty.

With its combination of advanced technology, modern design and accessible electrified mobility, Geely represents a fresh and exciting proposition for UK motorists and Desira Geely is proud to be bringing the brand to Bury St Edmunds.

The Geely Starray Max Joins Bury Rugby
As part of the new partnership, Desira Geely has kindly provided Bury St Edmunds Rugby Club with a Geely Starray Max to support the club’s commercial operations throughout the 2026/27 season and beyond.

The vehicle will play an important role in supporting the club’s commercial activity, providing a highly visible presence as we travel across the region to meet with existing sponsors, prospective partners and members of the wider business community.

It will also become an exciting brand and hospitality asset at major club events, both at Bury St Edmunds Rugby Club and at events hosted away from the club.

Beyond its practical benefits, the Geely Starray Max provides an excellent opportunity to increase awareness of both Geely and Bury St Edmunds Rugby Club across the region and beyond.

As the club continues to build on its on-field success and develop its commercial and community presence, the vehicle will help showcase that progress while introducing the Bury St Edmunds Rugby Club brand to new audiences.

A Partnership Built Around Community
Bury St Edmunds Rugby Club is fortunate to have developed an extensive commercial portfolio, supported by an increasingly diverse network of businesses and organisations that share our ambition and values.

We are particularly pleased to be partnering with Desira Geely at such an exciting time for the brand, as it establishes its presence in Bury St Edmunds and continues its growth within the UK automotive market.

The partnership provides an excellent opportunity for our audiences to discover more about Geely, while allowing Desira Geely to connect with the local community through the club and its extensive network of members, supporters, sponsors and guests.

The #BuryRugbyFamily and guests to our club can expect to see the Geely Starray Max showcased at major club events throughout the season, including the Mini’s Festival.

We would also invite visitors to use the QR codes or contact details below to find out more about Geely and visit the new Desira Geely showroom in Bury St Edmunds.

We would like to thank Desira Group for their support and for providing the Geely Starray Max to the club.

We are delighted to welcome Desira Geely to the Bury Rugby Family and look forward to developing this exciting new partnership throughout the 2026/27 season and beyond.

A new partnership. A new brand for Bury. A shared commitment to the community.

Discover Desira Geely Bury St Edmunds
Desira Geely Bury St Edmunds
Easlea Road
Bury St Edmunds
IP32 7BY
Website: www.desiragroup.com
Telephone: 01284 333352